Recently, I did a logo for a friend’s photography company, Joyfilled Photography.
I like to see where someone starts and ends with a logo. It’s such a collaborative effort. As a designer, you’re trying to understand what the client wants, while at the same time, trying to add your own artistic spin to the work.
Anyways, this is what I started with
She said she wanted rainbow sherbert colors, along with balloons and a camera.
I had fun with hinting at balloons in the shape of a heart because, well, love is pretty joyful. I also liked the concept of three balloons — three for Trinity. Yeah, sometimes I get way too deep.
Then we moved onto
She liked the heart idea and just wanted a heart-shaped balloon. So, then we played with adding just the initials in the heart as her name is long and takes up quite a bit of space. We also made the pastel blue into a sharper teal.
Then she decided on
We decided to put the focus back on the name and incorporate the camera into the name, along with the balloon coming from the camera. I had fun with the concept that purple is joy — what she is capturing is purple (see lens) and her physically capturing the moment (the balloon is tied to where she clicks to take the photo).
And there it is.
So, I created a website for my podcast, Tea Time With Tawny!!
I suppose that means it’s a thing now.
It’s been a year of trying out podcasting, so I figured for my anniversary I would make a website for it. It’s a still an experiment in story telling. Still don’t want it to be too polished. It’s a fun hobby that I like sharing with others. I hope you like it too.
I have a new episode too. It’s on Simon Sinek’s recent interview on The Millennial Question. You can listen to it here – I even have shownotes!
So, yes, please go to it, follow it, share it, listen to the podcast, etc. I would highly appreciate it. Or not. That’s okay, either way.
So, I finally recorded a new episode of Tea Time With Tawny:
“I am 31 and I’ve Learned Some Things”
I am not sure of the format of the podcast. I like the fluidity. I have no expectations of it. I am even okay with nobody listening to it, especially this episode. I just needed to talk things out. I learn best when I can talk things out and I don’t always get the opportunity to do so, so this podcast may turn into that. Who knows.
I will, of course, add any awkward dating anecdotes on there when they come up or if I remember them as they are the funnest to record and also receive the most listens (hmmm I wonder why?).
But until then, this will be the last episode of 2016 and I think it ends “the season” on a high note. Enjoy!
“People don’t buy what you do; they buy why you do it. If you talk about what you believe, you will attract those who believe what you believe.” – Simon Sinek
Today Uber took the world by storm with their re-brand. Did you notice?
As we got to work redesigning the brand, we combed through how we’ve expressed ourselves in the past. We were searching for something timeless and inspiring—something we could all rally behind. Before long, we realized there’s a compelling story behind the work we do and the people we serve, and it’s a story we’ve told before. The story of bits and atoms.
Now watch their video. I am serious, watch it.
Why am I sitting in awe of it? Well, they started with the why. And the why is something I’ve been thinking about a lot lately as I work on a re-brand project.
A year ago, Uber was simply a company that had something to do with cars. And then maybe a couple of months ago you heard that they delivered food and other things. They were restricted but what they did and not but who they are.
As they said,
The Uber you know isn’t changing, our brand is just catching up to who we are.
A New Logo for a New Vision
While some of the internet is displeased by the new logo, I find the story behind it quite compelling. You can read about why they changed their logo or just read my quick summary: The logo was changed to demonstrate their new why. They are not only about the bit (the tech side), but also about the atom (the human side), so they added colors and textures for each country they serve.
As someone who is tasked with how our why effects our brand, I can’t help but sit back and applaud Uber for showing me a great example of how to do it right.
Listen to Simon Sinek’s TED
Read Simon Sinek’s Start with Why: How Great Leaders Inspire Everyone to Take Action
As I go through this process of healing I am finding my heart is quite ugly. Being in the presence of a Holy God does that to you, I suppose. Light shines on the darkness — that insipid darkness both familiar and foreign — and you realize the striking contrast of you and God. And there is no despair — there is hope.
God is healer. He is washing me clean. He is giving me new life in the places that are dead. He’s beautiful, wonderful, awesome in that way. So very thankful I get to spend time with Him. So very thankful that I have this time to reflect.
Thankful for my heart that is healing.
So, I’ve been doing this 90 Days Project for the last 10 days. I didn’t really have a plan per say, just to make something every day in response to what God is teaching me in the next 90 days.
I created an official little blog for it: 90 Days Project. I like the look of Tumblr and it will free up my WordPress again for my writing. If you care to follow up on the project, please go there. I may publish further days on here for the ones that I want to explain. I don’t know. I am just making it happen day by day.
So, what is this 90 days thing?
Without going into too much detail, God has given me the next 90 days to heal from some past hurts, gain clarity, and make an important decision. It may be longer than three months and it may be shorter. I don’t know. But there it is.
And so it goes…