Recently, I did a logo for a friend’s photography company, Joyfilled Photography.
I like to see where someone starts and ends with a logo. It’s such a collaborative effort. As a designer, you’re trying to understand what the client wants, while at the same time, trying to add your own artistic spin to the work.
Anyways, this is what I started with
She said she wanted rainbow sherbert colors, along with balloons and a camera.
I had fun with hinting at balloons in the shape of a heart because, well, love is pretty joyful. I also liked the concept of three balloons — three for Trinity. Yeah, sometimes I get way too deep.
Then we moved onto
She liked the heart idea and just wanted a heart-shaped balloon. So, then we played with adding just the initials in the heart as her name is long and takes up quite a bit of space. We also made the pastel blue into a sharper teal.
Then she decided on
We decided to put the focus back on the name and incorporate the camera into the name, along with the balloon coming from the camera. I had fun with the concept that purple is joy — what she is capturing is purple (see lens) and her physically capturing the moment (the balloon is tied to where she clicks to take the photo).
And there it is.